We are driven by our purpose which is to Turn ordinary people into extraordinary riders. Powered by motoDNA’s data driven technology, integrating their products into creating a paradigm shift in safety & performance.

Founder of Riders Academy, Mark McVeigh has:

• Raced Internationally
• Worked as an Engineer in MotoGP
• Is an experienced road rider
• And a passionate Rider Safety Advocate

As a teenager, Mark’s best mate was killed while they were out riding on the road. Mark did not realize it at the time but this lifechanging event shaped Marks destiny leading to the creation of motoDNA, now Riders Academy. As Marks experience and knowledge grew so also has his sense of responsibility, to share his vast knowledge and passion of motorcycles so ordinary people can become extraordinary riders.